Case Study

Doomed responsive web design development e-commerce project


Doomed, an exciting, fresh and trendy clothing line business which is newly formed with an experienced background

More than just a clothing line, Doomed are aiming to influence fashion and mould a new culture - watch out for this one, this will be a powerful force!

  • Responsive website
  • E-commerce platform
  • Custom contact forms
  • Content creation & population
  • SEO

The story

Doomed were a newly formed website so we had to start right from the beginning with a new, responsive e-commerce website.

Doomed had a desire to have a website which pushed their vision - we collaborated and decided that a responsive website was in order but there was also something more to this; we had to ensure that there was a sysytem in place to help manage stock and control inventory.

Doomed needed our expertise which was great - it allowed us to talk about topics we hadn't planned, eg. payment gateway options, a stock control system, contact form designs, etc.

What we did

Firstly we set about with collaboration in mind and got together to formulate a plan based on the vision that Doomed had in mind - we wanted to ensure we were all on the same page and also collate as much information about Doomed as we could - research & discovery!

We evaluated various CMS and e-commerce system platforms to see what would be best fit for Doomed and went with WooCommerce.

Design - we focused on different ways to layout pages and the information on them - we wanted to be simple yet slick and effective.

We setup and configured the system to manage the stock and inventory as well as send alerts to Doomed when they were running low on stock!

We integrated the payment method - we went with PayPal due to popularity, security and preference.

We added in styled contact forms, shopping basket and checkout as well as designing the shop and product items pages too.

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Doomed responsive web design development e-commerce project
Responsive website

We developed a fully responsive and mobile-friendly website which supports the most popular browsers and mobile devices.

Doomed responsive web design development e-commerce project custom product pages
Enhanced product pages

Responsive, well structured and laid out to be as effective as possible!

Customers can easily see what they need on these pages - product images, product description/details, related prodcuts and options to help them purchase.

Doomed responsive web design development e-commerce project custom basket cart page
custom basket/cart

Not only responsive but also styled to catch your eye!

Designed so that cart abondment is kept to a minimal and to ensure all items can be viewed clearly prior to purchase - user friendly.