Case Study

Carlson Gracie Farnborough responsive web design development project

Carlson Gracie Farnborough

Carson Gracie Farnborough is a smaller club in comparison to the HQ, Carlson Gracie London but still has loads to offer!

Just like the HQ, the Farnborough academy offers an outstanding curriculum, facilities and instructors who are highly skilled and experienced.

Services
  • Responsive website
  • Custome timetable
  • Custom contact form
  • SEO

The story

Off the back of a successful project in the form of the Carlson Gracie London website, we had the Carlson Gracie Farnborough project put forward to us.

Unlike the Carlson Gracie London story, the Farnborugh academy requested work due to some issues being experienced - in particular security breaches which had taken the website offline; the website that they did have was prehistorically outdated too!

We had our work cut out for us as we wanted to create something a little different from the CG London website yet retain some of the user journey and experiences in order to retain consistency... we wanted to add a slick twist to it.


What we did

As there was no website online at the time, we had to start afresh and hit the ground running with something that worked well and ranked too!

The key details we focused on were:

  1. making the website responsive and mobile-friendly
  2. allowing students and potentials students a way to get in touch with any queries
  3. ensuring there was plenty of informative content to help website visitors know more
  4. setup a well structured site with attention on user journey
  5. make key components easy to use/read

We added our own tweaks to this site which meant it was a little different from the CG London one:

  1. The CG Farnborough team wanted to use a video on the homepage - we used the YouTube API for this
  2. We added a Google maps section on the homepage so people could find the club easily
  3. The timetable was developed differently to the CG London one

click here to visit the site

Showcase

Carlson Gracie Farnborough responsive web design development project
Responsive website

We created a modern, slick and stunning responsive website!

The layout and components were thoughtfully laid out and structured - the focus was user experience here!

Carlson Gracie Farnborough responsive web design development project custom contact forms
custom contact forms

Custom contact forms were developed and connected to the club's email inbox.

Not only are these forms responsive but they are designed with user-friendliness in mind; further enhanced with anti-spam technology.

A proven hit with the website which led to leads and conversions straight after launch!

Carlson Gracie Farnborough responsive web design development project custom timetable
responsive timetables

Responsive, informative and clean!

We developed a timetable for the club which was easy to understand and read from desktop to tablet to mobile.

A collapsed approach meant that there was less user interaction required in order to get to information that was needed - the website visitor loved it!

Carlson Gracie Farnborough responsive web design development project custom enhanced class pages
class pages

Clean, inviting and detailed!

We used engaging image galleries with content that was laid out well - we wanted information to be easy to read, engaging and also relevant.

Content was written with focus on including keywords that were strong, insightful and related to the topic.