Why mobile-friendly websites are essential
What is mobile-friendly in the world of digital, why is it important and do I need it?
Let's being with what mobile-friendly means when we talk about websites.
What is mobile-friendly?
- Responsive web design
- Dynamic content
Simple, relevant, easy to navigate and use.
Responsive web design is a take on how elements on the page change and adapt the layout and structure to suit the size of the screen that the page is being viewed on.
This is essential for UX (user experience) so that websites can be used for their purpose on desktop, tablet and mobile devices. Responsive web design does not guarantee mobile-friendly alone; another important factor is the content. The content needs to be accessible – you will want to steer clear of using outdated software that your content might depend on, such as Adobe Flash. Your content will need to adapt too so that it’s easy to read and use. Content becomes even more important on mobile than on desktop due to the limited amount of space so it’s recommended that you aim to be concise, purposeful and relevant with mobile content. Content will need to be resized to fit the screen and alternative content may be more suitable to display.
Some statistics for you!
- Increasing number of mobile phones in usage – figure is close to 4 billion
- In 2016, mobile traffic had officially overtaken desktop traffic – we can expect to see greater dominance in the mobile market.
- By 2019, it is predicted that mobile traffic will account for 79% of all web traffic – if you’re website isn’t mobile friendly now, you will probably have less traffic than what your potential is capable and you can expect to see figures decrease unless you take some control of this.
- This may not always be true for your website – you may have a greater desktop audience but mobile traffic is on the rise – just throwing this out there for you to think about.
- 50% of local searches are carried out on mobile devices – is this costing you?
- 86% of mobile Internet users are using their devices whilst watching TV.
- Google – 61% of users are unlikely to return to a mobile site they had trouble accessing; 40% visit a competitor’s site instead – you may be helping your competition.
How can it benefit me?
- Google rank mobile-friendly websites higher and penalise website that aren’t mobile friendly.
- Statistics show that there is an increasing number of mobile Internet users and this is growing – take advantage of this and increase your potential converting audience.
- Credibility – your clients, customers and your audience will benefit from a proper user experience
- Your business will be seen as modern, relevant and cutting-edge.
- Give your competitors a run for their money – you will add more value to your business and be able to offer a complete user experience to your audience so you can convert. If not, they will not return and will go to a competitor’s website to meet their needs.
- Best practice – this is becoming a standard in the industry, not required but it is definitely recommended.
- Your website will look and function properly on any device – the improved user experience will help convert more; increasing accessibility will only lead to an increased audience.
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