About Us & Our Approach

Creative, talented and experienced in web design and development with a clear passion for SEO

Our goal... to deliver high quality, professional and trustworthy services - an experience you will never forget.

With many years of experience in the industry, we have gained a great amount of knowledge, skill and experience. We want you to put us to the test.

We have worked with a huge variety of clients on our journey to forming Pure Syntax and built up a huge amount of invaluable experience!


Our Mission

Our aim is to create solutions that will provide a fantastic user experience and engage users to help you develop your business so that you can reach your full potential.

We work by learning about you, your business and your industry so that we can understand your needs, goals, problems you are facing, your target audience and much more. We then use our expertise to help you reach your goals and overcome your problems.

We want to produce solutions that which will help grow your business and work as part of a well formed digital strategy with focus on SEO, device-responsiveness and performance.


Our Values

  • Create excitement
  • Make customer experiences amazing
  • Research & learn
  • No detail is too small
  • Be realiable & honest
  • Build relationships
  • Value our customers
  • Be creative
  • Solve problems
  • Take pride in our work
  • Go above & beyond
  • Be awesome

Our Approach

1. Discovery


To get us going on our journey we will go through a Discovery phase!

We will want all requirements captured in detail so we will ask you questions to build an understanding of your:

image, business, industry, budget, target market, materials, desired results/objectives

We will take into consideration: competitors, market trends, product/service differentiators, the history of the business, and the future of it as well.

We will carry out heaps of research and learning so that we can build a solution that will infiltrate your sector and help you tap into it to get the most out of it!

2. plan


With all this information, we can now start planning the project!

We can now set out and plan the below:

site structure, sitemap, pages, sections and how we will bring all this together.

We will produce a detailed specification which will outline all the details of what we are looking to create and how we will do this - we can then go through this and ensure we are satisfied with this.

3. design


Let's now get the creative juices flowing!

We will produce mock-ups, wireframes and designs of the website and work on:

designing the layout, fonts, colour palettes, responsive structure and best practice design trends.
The bigger picture is always in mind to ensure the website fits your goal.

Iterative reviews will be conducted with you to ensure we can refine and revise the design until we have approval.

4. build


Once we have your amazing design complete and signed off, we can start to build this!

We will ensure we develop the below in mind:

clean, semantic, optimised code

We will conduct rigorous testing by deploying the site to a staging environment to iron out any bugs and ensure functionality is slick and smooth before we hand this over.

Careful attention to detail is paid as we carry out cross-device & cross-browser testing as well as performance testing.

5. launch


Once everyone is satisfied we will start to get the website into a launch-ready state as we start to populate well-written and high quality content.

Once the website is complete we will release it to the world so they can see the magic!

Nothing is worse than putting in all that hard work and creating something amazing and the launch process is a clutter... lucky we have one that is well defined!

We will provide training and documentation so that you are comfortable and confident in using the content management system to work with your website - even if you have opted for us to manage the website on your behalf.